Stand out imagination and creativity.

What if you bought a bike on Ebay, write a wicked ad hoping to sell it for much more than you paid for it just a few days earlier?

The guys at George Patterson Y&R did it and created this video to share with the world the results.

I have talked often about creativity being a state of mind. A way fo seeing the world that can't be contained or just apply to advertising.

Creativity wins because makes us feel different and unique.

Why clients see a threat on this?

Stop and move on.

It's part of being a creative; you get stuck.

You seem to be unable to move forward and everything looks like a roadblock.

Zenhabits offers some advice to become more productive by taking a break.

when you don’t take breaks and allow yourself to recover, you’re less than 50% there. 50% you = 50% work.

It’s obvious that taking short, rejuvenating breaks is the more effective way to work. So what are some examples of these types of breaks?

• Change channels. Most of us do a lot of work on the computer, so doing some kind of physical activity for 10 or 15 minutes can be a great way to change our state. Bodyweight exercises, a brisk walk, or yoga can be a great way to get your body moving and put yourself in a different state.
• Breathe. Do 10 or 15 minutes of meditation, focused on your breathing.
• 30 second headstand. Support your feet and legs against a sturdy wall (or tree).
• Juice it. Stop by your local health food store and get a wheat grass shot or vegetable juice.
• Refuel. Eating some kind of snack or small meal every 90 minutes is a great way to keep your glucose and energy levels steady. Go for fresh, organic fruit or a salad to get a quick pick-me-up.
• Power nap. A 20 minute nap in the afternoon feels awesome and rejuvenating.
• Motivate. Take a time out and listen to a Paraliminal session, guided meditation or personal development video on YouTube.
• Flood your body with consciousness. This is something I’ve been doing lately that’s been really working for me. Take 10 minutes out to lie on your bed and flood your body with consciousness. Focus your awareness first on your toes and feet, then gradually move your focus up through your body, into your legs, pelvis, torso, chest, back, shoulders, arms, hands and fingers. Then back up through your arms into your neck, up your throat and into your face and your head. Really focus on feeling the energy in your body and only move your conscious awareness up your body after you’ve really felt it in the last part.
• Total relaxation. This is a follow up to flooding your body with consciousness. After you’ve completely immersed your body in awareness, focus on relaxing each muscle in your body. In the same way previously, start with your toes and work your way upward through your body. Really let go and relax.

These are just a few ideas for ways that you can really relax, recover, and rejuvenate your body. Once you do that, you’ll be re-focused, recharged, and ready to work at 100% capacity.

Hopefully, next time we are pressured with a deadline we will remember to stop and take a break so we can deliver on time.

Awards for what they are.

Creative, funny and original.

Boondoggle is the agency responsible for the very successful Axiom Banners.

Awards are good to win, but are not the golden ticket.

well done Boondoggle.

Service the customer.

Most of us do customer service in one way or another. And most of us believe that customer service represents an investment and a commitment.

Customer service has become the ultimate commodity.

We all have had experiences dealing with good and bad examples of customer services, and some even have created an equation: it takes 8 good experiences to erase one bad experience.

You can find an interesting definition on Wikipedia:

"Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation."

Dealing with the customers expectations is complicated because our expectations tend to be higher and even unrealistic.

But the fact remains that customer service is about enhancing the level of customer satisfaction. And that is pretty tangible, easy to measure and easy to design a program and tactics around.

Why is excellent customer service so hard to find then?

Are our expectations so unrealistic? Why are companies so in the defense? why is it so hard to hear the words "you are right sir"?

I think that customer service is misunderstood. I believe that most companies and people feel that since clients expectations are so different and unrealistic, they will never be met and since I can't satisfy everybody, I aim at the middle and go on with it.

Obviously this is the wrong tactic in a day where so many people can so easily share their experiences and opinions.

I'm not an expert but I am an avid observer and I think that there are 3 easy ways to enhance customer satisfaction:

1. Listen to consumer's experiences and questions and engage in an honest conversation with your customers. Create an environment that facilitates this exchange.
2. Reward those who care enough to speak about your brand or service, even if it is bad.
3. Consider every moment an opportunity to enhance my experience. Be creative and innovate your service in unexpected ways. You will always over meet an expectation that people didn't have.

If you like this article, please tweet about it.

Innovation; immediate or reliable?

What can I say? Superheroes are powerful and super and heroes, but they are also reliable.

When Ryan Jacoby a business designer at IDEO (http://www.ideo.com) asks the question: Innovation; immediate or reliable? in one of his recent posts at his blog do_matic, I immediately thought about immediate.

But he makes a brilliant case for reliable:

So, if innovation is in part about bringing new things into the world, this is where I come out:

I want reliable people posing provocative questions and processing more immediate inputs.

"Reliable people" are those that have learned to spot patterns through experience and many cycles of learning. Such people exhibit a relentless curiosity that drives them to learn and challenge their patterns frequently. Ultimately, I want such people working close to the questions and looking to be surprised and contradicted by what they find as quickly as possible.

I really like that Ryan has decided to put his thoughts available to us for immediate and reliable access to his mind and expertise.

We all need superheroes and the people at Ideo can lead us to safe and wonderful innovation, that's for sure.

Havaianas. Brasilian design and creativity.

If you have been to Brazil, you know the flip flops that have become part of the Brazilian national pride.

Havaianas are fun and colorful. They also capture the essence of the Brazilian personality: Easy, relax and go well with every occasion.

But Havaianas also has an image to build and a brand to keep and they do a great job doing just that.



I have 8 pairs, so I use what I preach. Just so you know.

via zambrano

Instint, openess and share.

From the blog of TBWA Paris a set of interviews with Worldwide Creative Director John Hunt about creativity, disruption and media arts.

Why disruptive ideas are more important today?
A good idea is like a coat hanger, where you can hang lots of different executions from it.
if every biody ahs a great idea about a concept, it is a good indication of a good idea.



How do you identify a good idea?
First of all, trust your instincts. Don't over think it. Let the idea live initially. What first engaged you will probably engage your consumer.
Stay open/



It's our idea!
Ideas are portable. The idea's power is how it irrigates out, how it is shared.
Bureaucracy is not the best way to share an idea. When you share an idea people take responsibility of the idea. Otherwise people will find a way to sabotage it.