Tuesday, July 21, 2009

Stand out imagination and creativity.



What if you bought a bike on Ebay, write a wicked ad hoping to sell it for much more than you paid for it just a few days earlier?

The guys at George Patterson Y&R did it and created this video to share with the world the results.

I have talked often about creativity being a state of mind. A way fo seeing the world that can't be contained or just apply to advertising.

Creativity wins because makes us feel different and unique.

Why clients see a threat on this?
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1 comment:

  1. PatricioJuly 21, 2009 at 5:03 PM

    Inaki. This is brilliant. An excellent case of the results of adding a little creativity and innovation. It takes effort and discipline, but the rewards speak for themselves. I wonder why people still refuse to believe in the power of ideas.

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