It's not surprising though.
This fast paced world of high emotions and big egos is draining. Most people I've worked with are always looking for the next opportunity, a deserving promotion and a bigger check.
Now we are facing a delicate situation because of the economy downturn and the next opportunity might appear sooner than expected.
That's why I thought about sharing what makes the ideal creative candidate as well as the ideal boss (I don't think that we should look up to for the traditional agency anymore. As a matter of fact, the most creative work, with the most challenging briefs and most rewarding accounts might be in digital agencies, design studios and small creative boutiques)
The Ideal Candidate
- Your talent can't be restrained. No TV? No Print? You did coasters. You edited old Nike commercials into a 30".
- You always offer solutions. Your positive opinion is important. Add value.
- You are interesting. Your creativity reaches beyond marketing and advertising.
- You are curious. you want to know why?
- You have a reason. Aimless creativity is the worst kind in this business. In art is cool though.
- You flirt with strategy. Your best friend is a planner. Even better, you are married to one.
- You explore everywhere because you know that ideas are found.
- You know that all this is just a big dance, and you are a good dancer.
- You stay ahead of me. Making yourself essential for me to stay ahead.
- You push forward. And you know when to stop pushing.
- Your ideal boss is not cynical. Having seen it all doesn't mean hating it all.
- Your ideal boss still cares. Because if the boss doesn't care, who cares?
- Your ideal boss is still learning.
- Your ideal boss is ahead of you. Making himself essential for you to stay ahead.
- Your ideal boss writes a blog. if you have to ask read the previous point.
- Your ideal boss doesn't discuss politics. That's why he is the boss.
- Your ideal boss listens.
- Your ideal boss pushes you. And knows when to ease the push.
- Your ideal boss works with you. It takes a team.
I know is hard, but talent survives. It always does. Don't settle. Keep on learning. One day it all will make sense. I promise you that.
The ideal candidate is optimistic.
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