A creative network of the idea, by the idea, for the idea
Showing posts with label Creative. Show all posts
Showing posts with label Creative. Show all posts

Wednesday, January 28, 2009

Is this Viral?

This spot provoked an interesting conversation around the agency. What makes you to want to share a spot? When we send something to our friends and family, we instantly make it viral.
Obviously most brands and agencies would love to master the secrets of this phenomenon.
What makes this ad a shareable idea?