A creative network of the idea, by the idea, for the idea

Wednesday, July 29, 2009

Emotional advertising

This is one of the first ads I remember watching when I started my career in advertising.

Great concept, great casting, great song, beautifully executed.

A strong call to action in 3 words, and a strong emotional idea.

"Stay in touch"

I want to call my dad every time I see this ad.

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