A creative network of the idea, by the idea, for the idea

Tuesday, August 11, 2009

A happy client?

From a fellow Posterous blogger, 10 ways to make a client happy.

This is a more relevant topic today than ever, because clients have more choices and agencies are desperate to keep the accounts they currently have. So, seeing a client smile can make everybody sleep better at night.

This points work, they are smart and they help, but at the end, in my modest experience, the client-agency relationship is like any other, you can't be happy unless you are happy inside.

These are the 10.
  1. Give Them a Morning Dose of Insight.
  2. Go Hang Out.
  3. Think Outside The Scope.
  4. Always Provide Key Learnings.
  5. Be A “What About” Person.
  6. Introduce New Experts.
  7. Showcase New Technologies.
  8. Package Up The Right Success For Free.
  9. Get Out Of The Office.
  10. Host A Free Creative Workshop.
Read the entire post his blog Ideas, imagination and stuff.

Sunday, August 9, 2009

Don't judge a book (or anything) by its size (or its cover)

Many times we run across things that we immediately process as unattractive or uninteresting.

This tape looks old and dated. It reminds us of a different time when listening to music was restricted by time (45-60-90) or by forward and rewind.

But I want to tell you, that this small, ugly, dated or unattractive objects might pack the biggest surprise sometimes.

I recently finished one of the most inspiring, educational and influencing books I've read as part of my 2009 quest

It's Not How Good You Are, Its How Good You Want to Be by Paul Arden, is a small book. It's a thin book. It's divided in chapters of 2 to 4 pages. And it's not in anybody's top 100 books to read before you die.

Still, this is perhaps the book with the most knowledge-per page ratio that I've read recently.

the reason this book might fool you is because Paul Arden doesn't go around in circles; he says what he has to say and moves on.

He thoughts are concise and organized. Well writen and intelligent. Based on experienced and relevant.

I was going to summarize some of the most important thoughts here, but I feel like it might spoil your experience when you read it.

I just have to tell you that with this book, like many other things, people or ideas, is not about the cover, it about the content and that is a beautiful lesson to learn from it.

Even though it might be the least in Mr Arden's mind.

Enjoy it.