A creative network of the idea, by the idea, for the idea

Tuesday, September 22, 2009

If focus groups were in charge of Human evolution.

It is not a surprise that creative professionals have a hard relationship with Focus Groups. Overall the type where ideas are subjected to approval and scrutiny.

That is why we need to watch this video and ask ourselves, what would have happened if?

Focus groups are an ideal tool to gather information about the consumer's needs and state of mind towards a category or product.

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