A creative network of the idea, by the idea, for the idea

Sunday, February 15, 2009

Same old NEW benefit.

Nice print by Leo Burnett Mumbay. Its for a hot sauce called Goody. I had never heard of it but the point is, the idea of communicating the burning benefit of a hot sauce is not as simple as it sounds. At least if one wants to be original.
Tabasco sauce has been delivering this same benefit for as long as I can remember. I even worked on the account back in 1998. And as creative as the Tabasco print ads were and are, I feel like this one is the simplest of them all.
I love it when we can be shown that creatives can still find great ways of delivering old (but good) benefits.

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