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Tuesday, June 23, 2009

Cannes and its irony

I like irony.

Overall if it's related to advertising and the stereotypes associated with it. And there are lots of them.

In this case, it comes in the form of "things I don't want to hear at Cannes 2010" by the inmates at the Duffy agency.
1. ”It’s not about advertising, it’s about engagement.”
2. ”Print’s days are numbered.”
3. ”You don’t want to advertise, you want to have a conversation.”
4. ”It’s about having a great narrative, a great story.”
5. ”Advertising is no longer a one-way process. The consumer can now talk back to you.”
6. ”You have to let go when it comes to the controls for your brand online. Consumers will take it anyway.”
7. ”Online banner and display advertising is a broken model.”
8. ”The next big breakthrough will be centered around mobile devices.”
9. ”Social media is not a fad, it’s here to stay.”
10. ”Consumers are ’always on’.”

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